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jason-Happy Birthdayhappy-Email Pro Tip: Don't know when your client's birthday is? And you don't want to add it to your checkout page? Simply submit a survey. Behavioral Communications Unlike time-triggered emails, behavioral communications are about a specific user action, such as signing up for a newsletter, purchasing something, or browsing a specific page on your website. . Here are some of the most successful types of behavioral drip email marketing campaigns you can create: Welcome Series Once buyers have signed up to receive your emails, launch a welcome series to introduce your brand, showcase your best content and prepare for the future.

Set the tone of communication. This drip sequence does not have to Bosnia and Herzegovina WhatsApp Number be long. Typically, one to three emails are enough to get customers engaged and closer to your brand, but this varies by industry. Lunch Break First Time Buyer Welcome Email After a customer makes their first purchase, send a thank you email, ask for feedback, and recommend relevant products to encourage repeat purchases. Sometimes the first purchase email is the same as the welcome series, depending on the nature of what you're selling and how you want to structure your drip campaign emails.

Email product recommendations for coffee purchases use data from previous purchases or browsing behavior to send personalized product recommendations, increasing cross-sell and upsell opportunities. These emails can help you sell more products, build customer loyalty, and introduce them to new product lines or categories. Let's say you have a software as a service business and your pricing plans are divided into a standard plan and some premium plans. In this case, you could send a drip campaign to users on the low-priced Basic plan to convince them to upgrade to a plan that allows them to add more business users to their account.