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Many executives prefer to focus their internal resources on their business (be it manufacturing, IT, retail, consulting, etc.) rather than marketing. You can save money: Especially for smaller companies, outsourcing can bring a financial advantage. Digital marketing requires different skills, from web and graphic design, to SEO, from strategy to copywriting, and more. Training an internal staff with all these skills is extremely expensive.
An external company will be able to provide all these skills at a predefined and significantly lower monthly cost, without the need to pay overtime or incur other expenses related to employee personnel. The benefit Job Function Email List of outsourcing is that you have time to set expectations, set clear goals and have a plan to measure progress against established goals. What can all this mean for your company.

A good first step in evaluating your marketing is to calculate what you are spending (remember that spending includes staff costs, software costs and external marketing services such as creative agencies, management, social media and mobile marketing). Once you have identified this value it is necessary to determine what percentage of your overall annual turnover this represents.
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