The decision-making process.

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Highlighting the potential data protection concerns arising from the use of AI, Google was required to delay the introduction of a new AI chatbot, Bard, following an intervention on the part of Ireland’s Data Protection Commission DPC. The Commission stated that the tech giant needed to provide further information as to how EU citizens’ privacy rights would be protected. Google subsequently launched Bard in the EU, following what the DPC described as ‘a number of changes, in particular increased transparency and changes to controls for users. “Data compliance is an ongoing journey. The initial priority is to get the basics right. ” Steven Roberts

Increased Fines and Consumer Awareness As marketers, we are the voice of the consumer, responsible for protecting the brand and reputation of our firms. Consumers have greater awareness of their data protection B2B Email List rights. Much of this is being driven by publicity that has surrounded large fines. According to law firm DLA Piper, EU supervisory authorities issued €. billion in fines in the  months from th January . This trend continued in , most notably with the Irish DPC’s issuing of a €. billion fine against Meta for transferring EU users’ personal data to the USA without having adequate data protection mechanisms in place. In April , the UK Information



Commissioner’s Office ICO issued a . million fine to TikTok for breaches relating to the misuse of children’s data. The EU followed suit, and upped the ante, through the September  fine of  million by the DPC against TikTok for failing to shield underage users and breaking GDPR rules. Meanwhile in the US, data privacy has seen more political stances, with attempts to ban TikTok at a state level, such as in Montana, and a noticeably tougher new leadership at the FTC suing Amazon for enrolling customers to Prime without .