Creating a strategy that stands out from the competition Interactional exercises How to use competition analysis tools Using data from secondary sources Internet combing and competitive intelligence techniques How to obtain information about competitors from customers Using quantitative research to measure the behavior of direct competitors Qualitative and projective methods so that it becomes an inexhaustible source of information about the competition TRAINING TOOLS AND PRACTICAL EXERCISES use of research cards presentation and practical
application of tools for tracking and monitoring competition Selected methods of analyzing the situation of direct competitors Building maps of competitive groups and positioning maps Assessing the balance of power in the sector Cell Phone Number List and using this knowledge to create a strategy that stands out from the competition Estimating key success factors against the competition how to estimate the competitiveness of your product Using competition analysis to build the foundations of your new marketing strategy
TRAINING TOOLS AND PRACTICAL EXERCISES how to use spreadsheets to create marketing plans and strategies Case studies analyzes of marketing indicators of strategies implemented by competitors Sources of information about competition results research reports rankings and lists stock exchange reports Monitor B and others internet monitoring Assessment of key financial indicators EBIT EBIT sales dynamics and others .