For example, you can divide them into

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Thematic categories, and ad groups within these campaigns can include specific products and the different ways users search for them e.g. mascaras by brand, color, or application. Excessive grouping of ads in one group . Better create smaller, more targeted ad groups that focus on specific products or services. This will make it easier for you to track the effectiveness of each ad and better tailor the advertising message to the user's needs. No use of campaigns and ad groups , i.e. creating only one campaign and ad group for all products or services.

How to avoid a poorly planned Google Ads account structure? First of all, focus on planning. Design your account structure before you start your campaign. In addition, create dedicated campaigns and ad groups Algeria WhatsApp Number and regularly monitor and optimize your account. Poor list of exclusions in the campaign An invalid advertising campaign is one with a poor exclusion list. They are a key tool for controlling where and to whom your ads are displayed. It is both a mistake not to use exclusions and to use them incorrectly. Remember that exclusions may apply not only to keywords , but also to locations, demographic data and devices. What exclusions should you use and what mistakes should you avoid when using them? Missing or imprecise geographic exclusions . In this category, one of the most common errors is imprecise exclusion of geographical locations.



If your services or products are not available to customers in certain regions, it is important that you exclude these areas from your campaign. Otherwise, your ads will be displayed to users who cannot take advantage of the offer anyway, leading to wasted budget and low campaign performance. Missing or incorrect keyword exclusion. This error may cause your ads to appear in incorrect contexts. To put it simply, the advertising campaign will be displayed to users who are completely uninterested in the company's offer. For example, if you sell new products, you must exclude words such as "used" or "secondhand" in your campaigns. Missing or incorrect exclusions regarding demographics and interests. Google .